Hightower Design is a national, high-end contract-grade furniture company founded in 2003. This design-forward brand was created to enhance contemporary spaces where people work, learn and socialize. Hightower is family-owned and partners with both U.S. and international designers.
Their manufacturer is in North Carolina, with a team who executes a meticulous production process and hands-on craftsmanship in every piece. Orders range from small residential projects to universities, airports, and libraries.
Each year, two significant product launches occurred in the Spring and Fall with fresh products from both domestic and international designers. The goal was to tell a story about these new pieces in each release that cohesively aligned with Hightower's existing lines.
A week long photoshoot took place in North Carolina for each launch, where we curated each element from concept to completion for an archive of edited images to use across all print and digital marketing material.
Those materials included brochures, spec sheets, social content, newsletters and website product pages – both consumer facing and for sales reps nationwide. We also partnered with media agencies to provide CAD files and specs for architects and interior designers.
