The majority of those in the real estate industry have a similar business card template. A square headshot with contact information, and a photo of a property they've sold.
While this serves its purpose, Jesse was looking for a unique, minimal look.
We developed a rich, masculine color palette that can easily invert between primary and secondary hues.
Earth tones tend to convey a sense of calm and trust, two important elements you look for within a Mortgage Banker.
Both an upper and lowercase G was explored in the identity to convey both approachability and sophistication. The icon mark of the home using a singular line can be applied in multiple ways – a small, repetitive pattern or one large application when turned horizontally on the business card.
In a relationship-based role as a lender, broker, or realtor, brand identity is critical – and can be significantly elevated to support those connections through design.
